1. Introduction MG&G Consulting Ltd, trading as Coincidencity (“we,” “us,” or “our”), is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect the personal data you provide to us, particularly through our contact form, in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are (Data Controller) MG&G Consulting Ltd is the data controller responsible for your personal data. Coincidencity is a trading name of MG&G Consulting Ltd. If you have any questions about this privacy policy or our data protection practices, please contact us at: Email: miriam@coincidencity.co.uk Website: www.coincidencity.co.uk

3. What Personal Data We Collect When you use our contact form, we may collect the following personal data:

  • Your Name
  • Your Email Address
  • Company Name
  • Your Role/Job Title
  • Relevant Business Information you provide in relation to your AI journey, goals, challenges, and any other details you voluntarily share through the form.

4. How We Use Your Personal Data and Our Legal Basis We use the personal data we collect for the following purposes:

  • To respond to your inquiries: To contact you regarding the questions or requests you submit through our contact form.
    • Legal Basis: Your consent (provided when you submit the form and agree to this policy) and our legitimate interest in responding to potential client inquiries.
  • To provide information about our services: To discuss our consultancy services and how we can assist your business.
    • Legal Basis: Your consent and our legitimate interest in conducting business.
  • To enter into a business relationship: If your inquiry leads to a potential engagement for our services.
    • Legal Basis: To take steps at your request prior to entering into a contract.
  • To improve our services: We may use anonymised or aggregated data to understand common challenges and improve our offerings.
    • Legal Basis: Our legitimate interest in developing and improving our business.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

5. Data Sharing and Disclosure We do not sell, rent, or trade your personal data with third parties for their marketing purposes. We may share your data with trusted third-party service providers who assist us in operating our business (e.g., email providers, IT support), but only to the extent necessary for them to provide such services and under strict confidentiality agreements. We may also disclose your personal data if required by law or in response to valid requests by public authorities.

6. Data Retention We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, data from contact form inquiries will be kept for the duration of our communication and for a reasonable period thereafter in case of follow-up or to comply with legal obligations. If you become a client, your data will be retained in accordance with our client data retention policies. You can ask us to delete your data at any time (see “Your Data Protection Rights” below).

7. Data Security We have implemented appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Access to your personal data is limited to those employees, agents, contractors, and other third parties who have a business need to know.

8. Your Data Protection Rights Under UK GDPR, you have several rights regarding your personal data, including:

  • Right to access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can request that we correct any inaccurate or incomplete data.
  • Right to erasure (right to be forgotten): You can request that we delete your personal data.
  • Right to restrict processing: You can request that we limit the processing of your personal data.
  • Right to data portability: You can request that we transfer your data to another organisation, or to you, in certain circumstances.
  • Right to object: You can object to our processing of your personal data (e.g., for direct marketing).
  • Right to withdraw consent: Where we rely on your consent to process your data, you can withdraw that consent at any time.

To exercise any of these rights, please contact us at the email address provided in Section 2. We will respond to your request within one month, as required by law.

9. International Data Transfers Your personal data is primarily processed by us in the United Kingdom (UK). However, in providing our services and operating our website, we may use third-party service providers (for example, for website hosting, data storage, or communication tools). Some of these providers may be based outside the UK or the European Economic Area (EEA), and as a result, your personal data may be transferred to, and stored at, a destination outside the UK or EEA.

Where your personal data is transferred outside the UK/EEA, we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and applicable data protection laws. This includes ensuring that such transfers are made to countries that have been deemed to provide an adequate level of protection for personal data by the UK authorities, or by implementing appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office (ICO) or other legally recognised transfer mechanisms.

10. Cookies If our website (www.coincidencity.co.uk) uses cookies, information about how we use them will be provided in a separate Cookie Policy, accessible on our website. This contact form may be hosted on a platform that uses essential cookies for its functionality.

11. Changes to This Privacy Policy We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date and may also be highlighted on our website. We encourage you to review this policy periodically.

12. Contact Us & Complaints If you have any questions or concerns about this privacy policy or how we handle your personal data, please contact us at: miriam@coincidencity.co.uk.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.