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Strategic content spark

Promo Spark Board

Choose the strategic shape of today’s Impactfulness Lab post before you write it.

This board creates a strategic content spark, not a finished post.

1. What kind of post am I creating today?

2. Which content framework fits this post?

3. Which campaign lens am I using?

4. What is the reader scene?

Friction moments

Desire moments

Choose a micro-specific scene, then edit it into your own language. The tool will not write the post for you.

5. What should the reader realise?

6. Which buyer mechanism is underneath this?

7. Which buying triggers am I activating?

8. Diagnostic Move

9. What makes this post worth staying with?

10. Guardrail for this post

Framework guardrail:

Always: Name the issue and the mechanism. Do not teach the full method.

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